Reebok - Your Move

Background

  • Positioning Reebok as a brand that celebrates individuality 
  • Reebok „Your Move“ campaign on TV, Outdoor, Online (standard formats)


Campaign objective

  • Additonal campaign on AD Europe partner portals with high impact in UK, France, Poland, Russia, Turkey, Ukraine
  • achieve awareness and reach in short period of time (1-7 days max. per country) with non-standard formats on homepage/channels

AD Europe´s solution

  • Please watch the fully animated Reebok - Your Move Case Study here

Continental

Campaign objective

  • Promote Continental as the Official Sponsor of the UEFA EURO 2008

AD Europe’s solution

  • Integrated Competition for EURO 2008 tickets
  • Campaign running in 5 European countries for 1 year
  • to view the full presentation of the case study, please click here

Conclusion:

Disney - High School Musical 3

Campaign objective

  • Raise awareness for the High School Musical 3 release, among:
  • Girls aged 7 – 12
  • Teenagers
  • Parents with children aged 5 - 18

AD Europe’s solution

  • Branding formats to catch users’ attention (customized background, takeover, pushdown…)
  • Instant reach through HP placements
  • Movie affinity with entertainment section placements