Onet.pl is the biggest and most popular multimedia portal in Poland. Apart from getting revenues from various marketing services (advertising, e-commerce, search engine marketing), Onet.pl also profits from customer services (fees) such as, content services, e-mail and hosting services, auctions, classifieds and dating services, and telecommunication services.

Since 2000 Onet.pl has been the consistent leader in Polish web portal popularity rankings and currently possesses 35-39% share in the Polish online advertising market (based on estimates by IAB Poland and other sources).

The Onet.pl brand is the strongest and most recognizable trademark among Polish web portals. Countless prizes, awards and leading places in the most of trustworthy rankings and polls reinforce this status.