Research Centre
Welcome to the AD Europe Research Centre - with the latest research on european and global, online and mobile advertising.
Nielsen - Global Faces and Networked Places
Source
Publisher: The Nielsen Company
Publication: March 2009
Keyfacts
- Social network and blogging sites are now the fourth most popular activity on the Internet.
- Facebook has replaced MySpace as the world’s most popular social network.
- The greatest growth for Facebook has come from people aged 35-49 years of age (+24.1 million).
Downloads
To download the full presentation, click here
EIAA Mediascope 2008
Source
Publisher: EIAA
Publication: November 2008
About Mediascope 2008
Now in its sixth consecutive year, Mediascope Europe 2008 provides a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people’s lives
Keyfacts
- 178 million Europeans (60%) are online each week
- Over half (55%) of European internet users are now online every single day
- Three quarters (75%) are using the internet during their evenings and 51% of Europeans (up 13% from last year) are on the web at the weekends
Downloads
To download the Executive Summary of the EIAA Mediascope 2008, click here
Mobile Advertising
Mobile Advertising
Source
Publisher: eMarketer
Publication: March 2008
Keyfacts
- 2007 may not have been “the year of mobile marketing,” but with the iPhone launch and other under-the-hood improvements, mobile marketers moved past the experimental stage.
- Still, compared to other interactive platforms, in 2008 mobile will remain small in overall spending.
- eMarketer forecasts that worldwide mobile marketing and advertising spending will reach $19 billion by 2012.
Summary
- eMarketer forecasts that worldwide mobile marketing and advertising spending will reach $19 billion by 2012.
- True market maturity will require huge investments of money, time, talent, and negotiation among brands, agencies, mobile carriers and mobile service providers.
IAB: Online advertising in Europe 2007
Source
Publisher: EIAA
Publication: June 2008
Keyfacts
- In 2007 the European online advertising market was worth €11.2 billion, up four billion Euros from €7.2 billion in 2006
- With a growth rate of 40%, the European online advertising market shows signs of closing the gap on the US (which grew 26% to a market value of €14.5 billion in the same period)
- Two thirds (65% or €7.3 billion) of European online ad budgets were spent in the big three markets of the UK, Germany and France.
- Some of the smaller markets in the report enjoyed very high growth rates – Greece at 91%, Spain at 55% and Slovenia at 49%.
Downloads
For more information please download the full Report here
EIAA: Sport and the Shift to Interactive Media 2008
Source
Publisher: EIAA
Publication: June 2008
About the Study
The new EIAA Report "Sport and the Shift to Interactive Media" shows which great advertising opportunities online can bring to brands. Digital media is becoming the medium of choice for sport fans and the increasing interaction of the users with web and mobile offers offers great opportunities for brands to position themselves amongst this very interesting target group.
Keyfacts
- 32% of sports fans use TV and internet together compared with 16% of all user
- 73% of sports fans watch television and 68% use the internet during the peak media consumption period (5.30-9pm)
- 39% of sports site users watch TV, film or video clips online and they are twice as likely as the average mobile/PDA/Blackberry user to watch video/film clips via their mobile (12% vs. 6%)
- Over a third (36%) of all European internet users currently visit sports sites
- Sports site users spend over 13 hours online each week, 10% more time than the average European spends online and an increase of 27% since 2004
Downloads
For more information please download the full report here – or the presentation of the results here.
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