Brazil
Brazil is the 10th largest online player in the world. Although home connectivity remains too costly for the majority of Brazilians, the country leads Latin America in the number of Internet users, ahead of both Argentina and Mexico. Although less than 15% of Brazil's population uses the Internet either in their homes, at work or in online cafés and public access kiosks, by 2011 nearly a quarter of Brazil's population will be online.
It is the main latin american market with 32 million internet users above 16 years old (2007), according to Ibope/NetRatings.
Portfolio
UOL - Leading online media portal and internet company in Brazil
UOL is the leading online media portal and Internet company in Brazil based on number of page views per month (7.7 billion), time spent online per month
(1 hour and 20 minutes) and number of paying subscribers. 10.5 million UU generate a reach of 63%
UOL is organized into 42 thematic stations with more than 1,000 channels of news, information, entertainment, and services, representing a total of more than seven million pages. UOL’s extensive interactive platform offers communications products, VoIP, Internet communities, security and search engine, among others.
Folha de Sao Paulo - The most influential newspaper in Brazil
Founded in 1921, the "Folha de Sao Paulo" became the country's best-selling newspaper since the 80's.
Folha Online, the online version of the Folha de Sao Paulo was the first real-time Portuguese language newspaper to be released. With its own team, its goal is to create, produce and develop online journalistic content, in addition to services highlighting fields of interactivity.
Key Metrics
Reach: 16.2 million unique users; 66% reach per month
Page impressions: 2,032 million per month
Socio-demographics: Gender: 54 % men / 46 % women
Age: under 18: 28%, 18 to 34: 39%, 35 to 49: 22%, over 50: 11%